Market Positioning : Sales Kick-Off Event

Companies that rely on channel resellers must constantly create energy around their brands and products. Educating resellers on the power of three golf brands to service their clients was critical for the 2007 TaylorMade-adidas Golf Corporate Sales kick-off event "Playing With Fire" (click image). Leveraging tour players, the event introduced a tri-brand solution for resellers, while publicizing the launch of a new golf ball named "Fire". More than 500 targeted invitees attended during the annual PPAI Industry show in Las Vegas. Each online RSVP loaded automatically into CRM for simple follow-up and sales engagement post-event. Attendees received custom sell kits, product samples, catalogs, CDs and more to start out the year and move more TaylorMade, adidas and Maxfli product.