The creation of a new Custom Logo site for TaylorMade Golf, adidas Golf and Maxfli in 2007 positioned these brands (all part of the adidas Group) to compete head-to-head in the interactive marketing space with Callaway Golf and Titleist, two well-established players with a decade of experience in corporate sales. Previously, TaylorMade, the No. 1 driver company on the PGA Tour for six years running, lacked any meaningful way for U.S. corporate customers such as American Express, Coca-Cola, TD Ameritrade, Jaguar, Marriott, Dewars and others to easily discover the power of co-branding with TaylorMade's high-end golf products. The Custom Logo site has had an immediate impact on awareness and lead generation. The site also enables in-house staff to easily update product images and content. It keeps the site fresh and saves thousands of dollars in agency maintenance billings. To experience the tri-brand site, please visit www.customlogo.tmag.com/catalog. Navigate by clicking on brand logos and product categories.
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