Advertising : Tri-Branding

The 2007 roll-out of print advertisements in publications read by corporate resellers of golf products ensures that the TaylorMade Golf, adidas Golf and Maxfli "tri-brand" and "service" messages reach their audience. Call to action is toll-free number where sales support staff are ready to handle reseller needs and help them shine with their corporate clients, no matter how big or small. All inbound calls are tracked in CRM for reseller assignment, as well as future marketing touches and campaigns.