Channel Marketing: Value Proposition

"Your Caddie" is a channel marketing program to serve 25,000 U.S. promotional products resellers in the Ad Speciality Services Industry (ASI). Among the biggest challenges for golf companies serving ASI customers is digital asset management, consistency of brand message, and differentiation. TaylorMade-adidas Golf Company's Corporate Sales Group began moving to its tri-brand and service message in early 2007 with a dedicated Extranet for distributors, more than a year in advance of the expected launch of an adidas Group company-wide Digital Asset Management system from a third-party vendor. The Corporate Sales Group Extranet will save the company more than $45,000 annually in staffing and overhead. It is an invaluable tool for resellers who build their own branded catalogs annually and whose selling method requires a significant visual element.