Advertising : Tri-Branding

The 2007 roll-out of print advertisements in publications read by corporate resellers of golf products ensures that the TaylorMade Golf, adidas Golf and Maxfli "tri-brand" and "service" messages reach their audience. Call to action is toll-free number where sales support staff are ready to handle reseller needs and help them shine with their corporate clients, no matter how big or small. All inbound calls are tracked in CRM for reseller assignment, as well as future marketing touches and campaigns.

Market Positioning : Custom Logo Web Site

The creation of a new Custom Logo site for TaylorMade Golf, adidas Golf and Maxfli in 2007 positioned these brands (all part of the adidas Group) to compete head-to-head in the interactive marketing space with Callaway Golf and Titleist, two well-established players with a decade of experience in corporate sales. Previously, TaylorMade, the No. 1 driver company on the PGA Tour for six years running, lacked any meaningful way for U.S. corporate customers such as American Express, Coca-Cola, TD Ameritrade, Jaguar, Marriott, Dewars and others to easily discover the power of co-branding with TaylorMade's high-end golf products. The Custom Logo site has had an immediate impact on awareness and lead generation. The site also enables in-house staff to easily update product images and content. It keeps the site fresh and saves thousands of dollars in agency maintenance billings. To experience the tri-brand site, please visit www.customlogo.tmag.com/catalog. Navigate by clicking on brand logos and product categories.