Did you see the Republican presidential debate this week? Not to worry. Catch the highlights. Thirteen of the 20 most popular YouTube videos tonight as of 7 p.m. PST were from Wednesday's live broadcast of the debate on CNN (for you kids, that's a cable news network on television). This CNNTube Effect is yet another example of the Internet's growing symbiotic relationship with traditional television news media. More than 1.4 million people had viewed the 13 newly posted debate videos. YouTube is trending near the top of all sites visited on the Internet. In early 2006, it passed CNN's website, which of late has been experiencing a traffic decline, according to Alexa the Web Information Company (see graphic). Yes, CNN the television network commands a robust audience, but many of its viewers think YouTube is a merely a mispronounciation of Boob Tube. Do they vote more? We'll see. The 18-24 demographic is flexing its muscle. YouTube and CNN are a great marriage. Content is still king. And broader distribution of that content benefits everyone. Just ask Ron Paul's campaign, whose own YouTube channel counts 38,647 subscribers and 6.2 million channel views.
Showing posts with label Awareness. Show all posts
Showing posts with label Awareness. Show all posts
12.01.2007
The "CNNTube Effect"
Did you see the Republican presidential debate this week? Not to worry. Catch the highlights. Thirteen of the 20 most popular YouTube videos tonight as of 7 p.m. PST were from Wednesday's live broadcast of the debate on CNN (for you kids, that's a cable news network on television). This CNNTube Effect is yet another example of the Internet's growing symbiotic relationship with traditional television news media. More than 1.4 million people had viewed the 13 newly posted debate videos. YouTube is trending near the top of all sites visited on the Internet. In early 2006, it passed CNN's website, which of late has been experiencing a traffic decline, according to Alexa the Web Information Company (see graphic). Yes, CNN the television network commands a robust audience, but many of its viewers think YouTube is a merely a mispronounciation of Boob Tube. Do they vote more? We'll see. The 18-24 demographic is flexing its muscle. YouTube and CNN are a great marriage. Content is still king. And broader distribution of that content benefits everyone. Just ask Ron Paul's campaign, whose own YouTube channel counts 38,647 subscribers and 6.2 million channel views.
7.29.2007
Market Positioning : Custom Logo Web Site
The creation of a new Custom Logo site for TaylorMade Golf, adidas Golf and Maxfli in 2007 positioned these brands (all part of the adidas Group) to compete head-to-head in the interactive marketing space with Callaway Golf and Titleist, two well-established players with a decade of experience in corporate sales. Previously, TaylorMade, the No. 1 driver company on the PGA Tour for six years running, lacked any meaningful way for U.S. corporate customers such as American Express, Coca-Cola, TD Ameritrade, Jaguar, Marriott, Dewars and others to easily discover the power of co-branding with TaylorMade's high-end golf products. The Custom Logo site has had an immediate impact on awareness and lead generation. The site also enables in-house staff to easily update product images and content. It keeps the site fresh and saves thousands of dollars in agency maintenance billings. To experience the tri-brand site, please visit www.customlogo.tmag.com/catalog. Navigate by clicking on brand logos and product categories.
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