As a follow-up to my Nov. 17 post, I noticed that San Diego-based Slacker has posted additional Portable Player product photographs (a handful of new UI screen shots) to its website. But it still needs more to tell a great story. To their credit, the Slacker team is including a link in customer emails to video from an October segment that CNN ran on the company. So why not use the power of video to your advantage? PR is one way. Another is pure marketing. An online demo (see Sirius Stiletto 2) can reinforce upcoming Slacker Portable Player reviews from tech writers, most of whom have written with excitement about the company's business model since its March launch.
With a million registered online users, Slacker has an audience ready to receive the product message through a richer online medium. Consumers can't touch or experience the product yet in retail stores, so trust and loyalty must be earned in other ways.
No comments:
Post a Comment